Built by athletes. Powered by experience. Focused on your future.
Today’s NIL landscape is filled with opportunities yet remains challenging and underserved. Athletes aged 17-22 often enter into high-stakes deals without the financial knowledge or strategic guidance necessary to secure long-term success. At 25:8 AM we are changing that narrative. Led by Marqus Blakely, a former professional athlete with a decade-long career in professional basketball and international leagues, 25:8 AM was built on firsthand knowledge of why athlete-first representation matters. Our team, enriched by industry leaders, uniquely positions 25:8 AM to deliver holistic solutions that traditional agencies simply can't.
​
Our comprehensive, in-house ecosystem ensures athletes are educated, represented, and strategically positioned to maximize their NIL potential. With strategic partnerships like Opendorse and Millions, we're not only connecting athletes to powerful brand opportunities but also equipping them with essential financial tools via platforms such as Collective.
Our Approach
At 25:8 AM, we recognize that today's NIL landscape is full of opportunity but also complexity. Many young athletes step into major deals without the financial literacy or strategic backing needed for long-term success.
We're here to change that. Led by former pro athlete Marqus Blakely and a team of industry experts, we deliver athlete-first representation through a fully integrated, in-house system. From education to branding to financial empowerment, our holistic model ensures each athlete is not only represented—but prepared.
Athlete Management
We don’t just manage athletes—we mentor them. Our athlete-first strategy prioritizes education, long-term development, and smart decision-making. Whether you're signing your first NIL deal or planning your post-athletic career, 25:8 AM offers tailored support every step of the way.
Brand Partnerships
​Through alliances with platforms like Opendorse and Millions, we connect athletes with brands that align with their values and vision. Every partnership is more than a deal—it’s a strategic move to grow personal brands and unlock sustainable earning opportunities.
Marketing and Endorsements
We position athletes to become marketable, influential, and endorsement-ready. Through strategic branding, media coaching, and platform growth, we help athletes build strong personal brands. Then, we connect them with endorsement opportunities that align with their image, values, and goals—turning visibility into real value.
Event Management
​From branded appearances to NIL-focused workshops and community activations, our events drive visibility and engagement. We handle the logistics so athletes and partners can focus on making meaningful connections and delivering standout moments.